Senior Content Specialist · Dubai, UAE
8+ years crafting clear, conversion-focused content across fintech, tech, and digital platforms — from CRM campaigns that moved €5M to social strategies that broke streaming records.
Want a quick overview of Rana's background and experience?
Experience
Senior Marketing & Communication Specialist
Delivery Hero | talabat · Dubai, UAE · June 2024 – Present
Marketing & Communication Specialist
Delivery Hero | talabat · Dubai, UAE · Apr 2022 – Jun 2024
Sr. Social Media Manager
Kijamii | Netflix Team · Cairo · Jul–Sep 2021
Creative Leader & Senior Copywriter
Getsircles / Brandworx · Cairo · 2016 – 2021
Skills
Tools
Education & Awards
BA — Integrated Marketing Communication
The American University in Cairo, 2014 · GPA 3.57
🏅 Employee of the Month — Talabat, June 2024
🏅 Honors — Mass Communication Dept., AUC
🏆 Best Creative Campaign — IMC Graduation Projects
Selected Projects
Four projects across product, CRM, social, and broadcast — each built around a clear brief and a measurable result.
talabat / Delivery Hero · 2022–Present
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talabat / Delivery Hero · Apr 2022 – Jun 2024
talabat / Delivery Hero
End-to-end content strategy and copy for talabat's restaurant partner onboarding journey — from the moment a partner discovers the platform all the way to receiving their first live order. Every touchpoint was written for clarity, confidence, and conversion.
The project spanned the full channel mix: in-app banners, push notifications, Appcues feature tooltips and product tours, onboarding email sequences, a Knowledge Center blog series, and Strapi-managed web content — all coordinated to reduce drop-off and accelerate time-to-live.
talabat / Delivery Hero
A multi-channel CRM programme targeting talabat's restaurant partner base — designed to educate, engage, and convert. Built across email (Braze / Stripo) and WhatsApp (Insider), each campaign was written for maximum impact at scale: short, clear, personal, and always with a strong CTA.
Campaigns covered the full partner lifecycle: welcome and activation sequences, ad product promotion (like the VFD Insider campaign shown right), feature adoption nudges, upsell flows, and re-engagement series. The result was above-industry performance metrics and measurable revenue attribution.
Live Campaign Sample — VFD Insider Email
Netflix MENA · via Kijamii · Jul–Sep 2021
Brandworx · Cairo · 2016 – 2021
Netflix MENA · via Kijamii
Led social content strategy as Sr. Social Media Manager at Kijamii for Netflix MENA's breakout series Al Rawabi School for Girls. The project ran across four platforms — Instagram, YouTube, Facebook, and X — with full bilingual copy (Arabic and English) tailored for three distinct regional audiences: GCC, Levant, and Maghreb.
Beyond the main social platforms, the campaign extended to Anghami — the region's leading music streaming app — where branded audio content and culturally nuanced Arabic copy helped embed the show into the MENA cultural moment. The series became the #1 Netflix title in MENA.
Brandworx · Cairo · 2016–2021
As Creative Copywriter then Senior Creative Copywriter at Brandworx, produced 26 TV commercials and branded films across Ramadan campaigns, CSR storytelling, and brand launches. Every script was written from scratch — from the manifesto spot to the 30-second cut — with a focus on emotional resonance and cultural relevance.
Clients included Misr El Kheir NGO (Good Manners, Al Gharamat, Ramadan Nour), National Bank of Egypt, Samsung Egypt, and Vodafone Egypt. Work spanned TVC scripts, OOH concepts, digital campaigns, and branded content.
Clients: Misr El Kheir NGO · National Bank of Egypt · Samsung Egypt · Vodafone Egypt
Role: Creative Copywriter → Senior Creative Copywriter
Get in Touch
Open to new opportunities, collaborations, and conversations. Based in Dubai — working globally.